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中国的仿冒商品

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是今年全球媒体的话题

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这是取缔的场面

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最左边的是名牌洋酒

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其余的是仿冒品

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这些模仿国外名牌的赝品

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便是中国的商标问题

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但目前在中国

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出现了更受人关注的商标问题

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主角是中国企业拥有的

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中国自己的品牌

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被称为王者的经营家

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因自己的品牌问题而遭起诉

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商标名叫娃哈哈

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在中国是尽人皆知的饮料厂家

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原告是娃哈哈合资伙伴的法国企业

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声称中方撕毁协议

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擅自随意使用娃哈哈商标

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娃哈哈集团

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践踏了和我们就商标问题达成的协议

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毫无诚意和道德可言

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中方对此强烈反弹

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称娃哈哈商标是属于中国的

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中国企业和外国企业

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围绕商标的攻防日趋白热化

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夙愿的北京奥运

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明年开幕在即

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试图从经济优先

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朝着真正大国转向的中国

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如今种种矛盾

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汇集成激流

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汹涌而至

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推动经济持续成长的中国式经商

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因商标之争而发生动摇

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追踪身陷全球化巨浪中的

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中国企业的形象

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被告的经营大王
-追踪·商标骚动-

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夏令风物

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钱塘江大逆流汹涌的

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浙江省杭州

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今年的杭州

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受到全中国媒体的瞩目

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一家中国企业

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被合资对方的外国企业控告

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掀起了一场大纠纷

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被合资伙伴的达能

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控告非法使用商标的

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娃哈哈的宗庆后董事长

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他于七月召集百余家媒体

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在会上进行了反驳

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宗董事长谴责达能企图争夺

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娃哈哈这个中国固有品牌

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达能通过法国大使馆

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向我们和政府施加压力

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这是徒劳的

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娃哈哈的成功

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靠的是员工的努力

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和消费者的支持

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这个品牌不属于我个人和员工

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而是属于我们中华民族

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这是捍卫民族利益的战斗

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您好

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我是法国[报道]杂志的记者

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请教您一些问题

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我觉得您在煽动爱国主义

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您不认为这是一种危险的行为吗

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我可没有煽动什么爱国主义

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问题在于达能欺负中国人

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法国人到中国来欺负中国人

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所以引发中国人的公愤

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不是什么爱不爱国的问题

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懂吗

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不懂吗

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要不欺负中国人

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我们欢迎法国人

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要是我也去法国欺负法国人的话

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你也会生气

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要把我赶出去了

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都是一码事

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中国头号人气饮料品牌

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娃哈哈

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取小孩子哈哈大笑之意

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由创始人宗董事长命名

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饮水、乳制品、碳酸饮料等

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娃哈哈品牌商品

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占据中国饮料市场份额

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达百分之十四

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宗庆后董事长

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是全国富豪排行榜的常客

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财界的超级明星

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这天又在贩卖店和员工热烈欢呼中

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接受杭州市授予的特别功劳赏

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员工两万人

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子公司一百家

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遍布全国各个角落的贩卖网

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因消费市场的急速扩大

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近十年来

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销售额增长了二十倍

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开始关注娃哈哈的

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是法国的达能

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1996年

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建立了合资关系

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亟需技术和资金的娃哈哈

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承诺向与达能合资的公司

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转让娃哈哈商标

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达能原为生产玻璃容器的公司

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接连收购依云等品牌

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予以培育、扩大

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形成全球规模的企业

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试图通过与娃哈哈的合资

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打入巨大的中国市场

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结果如愿以偿

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在中国的销售额

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占到了全球的一成

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达能在今年五月

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将娃哈哈告上了国际仲裁法庭

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告称宗董事长违反

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由合资公司独占娃哈哈商标的协定

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将商标用于其他经营

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最坏的结果是娃哈哈品牌

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在中国消费者中丧失信誉

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没有比这更可怕的结果了

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这是最令我们担忧的

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而宗董事长反驳说

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背信弃义的是达能一方

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拥有商标权的合资公司

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当初双方各持49%的股权

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可是达能却在背地里

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买下了其余2%的股权

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事实上收购了公司

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想与商标一起占为己有

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这便是宗董事长的主张

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并且他还怀疑达能

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通过向娃哈哈的竞争对手

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接连提供资金合作

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试图在将来消灭娃哈哈品牌

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使其沦为达能的下属外包企业

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宗董事长

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用属于合资公司的娃哈哈商标

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另起炉灶

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说是为了捍卫商标

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新的事业获益甚丰

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为达能所诟

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引发了讼争

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我不是投资家

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而是实业家

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我们绝不允许

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自己精心培育起来的企业

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今天一不注意就被收购

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明天不要了就被卖掉

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但事实上

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你只不过是想把娃哈哈商标

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占为私有而已吧

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这是谁说的

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我们所追求的

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是平等和相互尊重

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收益均分的合资

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坚决拒绝沦为奴隶般的外包企业

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因娃哈哈纠纷而受到瞩目的

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中国品牌

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在第11个五年计划中

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中国提出自主创新的口号

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把加速培育自己的品牌

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作为最优先课题

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其原因是外资收购合资公司

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使得中国知名品牌

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接连消失引发的危机感

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另据国务院的调查

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大半的主要产业中

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执牛耳者为外资

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这位是原老牌冰箱厂的员工

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这家厂在1995年

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与韩国的三星合资

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获国家和地方荣誉奖七十余回

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曾是国家代表性产品的

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香雪海冰箱

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但在合资后

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成为三星的外包工场

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香雪海商标终告消亡

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像孔雀展翅般

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争取成为国际性品牌的

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孔雀电视

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92年与荷兰的飞利浦合资

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但飞利浦掌握了51%的股权

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控制了经营

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此后商标消灭

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工厂被出售给了台湾企业

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原来孔雀电视的员工们

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成立了新公司

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试图使孔雀商标起死回生

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但为时已晚

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在改革开放中

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中国企业纷纷与

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所谓世界五百强的全球性企业合资

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但在合资后

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因增资、发行新股

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造成股权过半数落入他手

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丧失经营主导权的事例

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屡见不鲜

200
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中国社会科学院

201
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李炳炎博士

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他指出已有五十多个

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中国品牌消灭

204
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如此下去

205
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将无法培育独自的品牌

206
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他并警告说

207
00:15:20,635 --> 00:15:24,281
这将导致国家经济的衰退

208
00:15:29,611 --> 00:15:33,800
已经有很多民族品牌消失了

209
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比如

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活力28

211
00:15:38,966 --> 00:15:40,157
熊猫肥皂

212
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美加净牙膏

213
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扬子冰箱

214
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孔雀电视

215
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玉环热水器

216
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水仙洗衣机等等

217
00:15:50,472 --> 00:15:52,493
这些中国知名品牌

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全被外资收购

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事实上已消失了

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长此以往

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必将陷入恶性循环

222
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首先中国产业被外资垄断

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中国代表性的企业越来越少

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其结果

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中国企业自主研发能力

226
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日渐衰弱

227
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不依靠外国企业

228
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就难以进行产品开发

229
00:16:24,250 --> 00:16:28,928
最后造成中国品牌的全面消亡

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如果这样的话

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中国就不再是个独立自主的国家

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这天又是晚会

233
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招待的是媒体

234
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宗先生试图争取媒体的协助

235
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以便在纷争中占上风

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00:17:33,909 --> 00:17:35,621
演出表明娃哈哈

237
00:17:35,875 --> 00:17:39,168
是在创始人宗先生的领导下

238
00:17:39,420 --> 00:17:42,452
由员工齐心协力培育起来的

239
00:17:55,665 --> 00:17:58,212
这样下去娃哈哈会被消灭

240
00:17:58,451 --> 00:18:01,054
而沦为达能的外包公司

241
00:18:01,753 --> 00:18:05,640
各地员工开展了反达能集会

242
00:19:41,004 --> 00:19:43,740
与达能纠纷的最新报道

243
00:19:43,984 --> 00:19:46,000
送到了宗先生手中

244
00:20:18,257 --> 00:20:20,174
晚会上反应甚佳

245
00:20:20,423 --> 00:20:22,338
可报道内容

246
00:20:22,593 --> 00:20:25,875
却不尽如人意

247
00:20:32,303 --> 00:20:36,311
达能范易谋高级副社长的采访

248
00:20:36,491 --> 00:20:38,691
被大张旗鼓地报道

249
00:20:43,945 --> 00:20:45,652
宗先生被认为是

250
00:20:45,824 --> 00:20:48,206
打着民族品牌的旗号

251
00:20:48,413 --> 00:20:50,810
实际只顾自身利益

252
00:20:51,174 --> 00:20:53,962
遭严词谴责

253
00:21:08,147 --> 00:21:10,645
宗先生创设娃哈哈

254
00:21:10,870 --> 00:21:12,419
是在二十年前

255
00:21:12,629 --> 00:21:15,790
从他工作的小学小卖部起步

256
00:21:16,521 --> 00:21:18,259
蹬着一辆三轮车

257
00:21:18,474 --> 00:21:21,345
为兜售儿童健康饮料四处奔走

258
00:21:21,516 --> 00:21:23,787
从乳制品到清凉饮料

259
00:21:23,994 --> 00:21:26,978
一手创建了娃哈哈品牌

260
00:21:30,573 --> 00:21:34,412
有时还敢于做看似鲁莽的挑战

261
00:21:36,375 --> 00:21:38,352
以民族品牌为旗号

262
00:21:38,552 --> 00:21:40,780
打入了可乐市场

263
00:21:45,165 --> 00:21:46,554
独占中国市场的

264
00:21:46,749 --> 00:21:49,319
美国两大可乐的牙城

265
00:21:53,088 --> 00:21:56,229
宗先生在外资不屑一顾的农村

266
00:21:56,428 --> 00:21:57,962
决一胜负

267
00:22:02,362 --> 00:22:04,477
廉价的娃哈哈可乐

268
00:22:04,699 --> 00:22:06,029
在因改革开放

269
00:22:06,206 --> 00:22:09,513
消费急速扩大的农村热销

270
00:22:11,198 --> 00:22:12,481
民族品牌

271
00:22:12,681 --> 00:22:15,008
受到人们的欢迎

272
00:22:17,401 --> 00:22:22,147
中国有不输给欧美的历史和文化

273
00:22:22,657 --> 00:22:25,597
宗先生把此次品牌之争

274
00:22:25,798 --> 00:22:29,805
看做是一场争取民族骄傲的战斗

275
00:22:32,349 --> 00:22:36,287
娃哈哈是我们中华民族的品牌

276
00:22:36,527 --> 00:22:39,682
每个民族都有自己的品牌

277
00:22:40,003 --> 00:22:43,555
你们日本有松下、丰田

278
00:22:43,789 --> 00:22:46,164
这些举世闻名的品牌

279
00:22:46,433 --> 00:22:49,139
但中国至今没有

280
00:22:49,343 --> 00:22:52,383
世界性的民族品牌

281
00:22:54,723 --> 00:22:58,867
中国占世界人口的四分之一

282
00:22:59,284 --> 00:23:02,794
绝对需要拥有自己的品牌

283
00:23:09,596 --> 00:23:14,270
开始举国重视独自品牌的中国

284
00:23:14,887 --> 00:23:19,307
在全国进行的假冒商品取缔中

285
00:23:19,491 --> 00:23:21,389
出现了新的动向

286
00:23:22,377 --> 00:23:24,071
中国品牌的赝品

287
00:23:24,299 --> 00:23:27,002
也成了取缔的对象

288
00:23:53,536 --> 00:23:57,193
乌鲁木齐市商务局的取缔行动

289
00:24:00,975 --> 00:24:02,563
如今最着力于

290
00:24:02,935 --> 00:24:06,743
取缔仿冒的国产名牌酒

291
00:24:18,902 --> 00:24:21,528
检查对象是中国人气名牌酒

292
00:24:21,864 --> 00:24:24,313
伊利老窖的仿冒品

293
00:24:26,191 --> 00:24:28,713
劣质赝品蔓延的话

294
00:24:28,917 --> 00:24:31,262
好不容易开始建立起来的

295
00:24:31,537 --> 00:24:34,132
中国品牌的信誉就会崩溃

296
00:25:02,006 --> 00:25:05,914
发现了看似有问题的中国酒

297
00:25:13,890 --> 00:25:16,354
从来店推销的男子手中

298
00:25:16,591 --> 00:25:18,322
廉价进货的酒

299
00:26:35,276 --> 00:26:40,107
中国国内假冒伪劣商品造成的被害

300
00:26:40,387 --> 00:26:42,570
金额高达三兆円

301
00:26:46,818 --> 00:26:50,146
中国政府希望培育自己的品牌

302
00:26:50,918 --> 00:26:53,209
取缔工作在继续

303
00:27:03,724 --> 00:27:06,532
陷于商标纠纷的娃哈哈

304
00:27:06,756 --> 00:27:08,752
假冒的娃哈哈商品

305
00:27:09,002 --> 00:27:11,931
也在国内迅速增多

306
00:27:14,494 --> 00:27:17,075
在与法国达能较量的关头

307
00:27:17,286 --> 00:27:18,890
自身的品牌管理

308
00:27:19,217 --> 00:27:21,367
搞不好也会遭到质疑

309
00:27:24,182 --> 00:27:27,129
娃哈哈的打假对策部门

310
00:27:31,378 --> 00:27:33,489
取缔中最头痛的

311
00:27:33,759 --> 00:27:37,811
是类似真货的仿冒品

312
00:27:40,479 --> 00:27:43,348
这是娃哈哈的爽歪歪

313
00:27:43,627 --> 00:27:45,306
仿冒的有爽乖乖

314
00:27:45,522 --> 00:27:46,953
还有贝贝爽

315
00:27:47,171 --> 00:27:49,210
这个居然叫超级爽歪歪

316
00:27:49,380 --> 00:27:51,188
意思我们还不如它

317
00:27:51,606 --> 00:27:53,459
还有叫歪歪爽的呢

318
00:27:54,788 --> 00:27:56,181
这个纯真年代

319
00:27:56,398 --> 00:27:58,424
是我们登记的商标

320
00:27:58,718 --> 00:28:01,609
这个假的改了两个字

321
00:28:01,879 --> 00:28:03,525
叫幸福年代

322
00:28:03,864 --> 00:28:07,289
这是图样稍作修改的纯真年华

323
00:28:07,544 --> 00:28:09,687
还有叫黄金年代的呢

324
00:28:10,296 --> 00:28:12,065
商标再怎样登记

325
00:28:12,318 --> 00:28:13,964
也是防不胜防

326
00:28:16,238 --> 00:28:18,170
为捍卫中国品牌

327
00:28:18,352 --> 00:28:21,127
而与外国企业抗争的娃哈哈

328
00:28:21,270 --> 00:28:22,943
不允许中国同胞

329
00:28:23,145 --> 00:28:25,175
拖品牌的后腿

330
00:28:30,570 --> 00:28:32,319
宗先生亲自指挥

331
00:28:32,586 --> 00:28:35,378
在中国各地展开调查

332
00:29:41,355 --> 00:29:43,812
实际进行取缔活动的

333
00:29:44,043 --> 00:29:46,604
是各地方的行政机关

334
00:29:46,785 --> 00:29:50,607
鼓励取缔的相应措施也就必不可少

335
00:30:18,924 --> 00:30:21,352
假冒商品实在太多了

336
00:30:21,596 --> 00:30:23,131
为能将其一扫

337
00:30:23,306 --> 00:30:25,288
也只得不惜重金

338
00:30:42,008 --> 00:30:44,231
今夏在世界各地

339
00:30:44,417 --> 00:30:47,224
中国货的安全性备受质疑

340
00:30:47,453 --> 00:30:51,291
中国制造已信誉扫地

341
00:30:54,198 --> 00:30:58,010
中国品牌经受严峻考验的夏天

342
00:31:03,775 --> 00:31:05,574
与达能纠纷中的

343
00:31:05,764 --> 00:31:07,610
娃哈哈的宗先生

344
00:31:09,829 --> 00:31:12,241
以把商标化公为私为由

345
00:31:12,425 --> 00:31:14,963
他的家人也被告上了法庭

346
00:31:18,880 --> 00:31:21,865
思考化解危机方法的宗先生

347
00:31:22,041 --> 00:31:25,012
决定把一份文件公诸于世

348
00:31:32,307 --> 00:31:35,423
公开的是国家内部文件

349
00:31:35,939 --> 00:31:38,849
管理商标的国家商标局

350
00:31:39,076 --> 00:31:42,266
发给地方的通知

351
00:31:45,114 --> 00:31:47,098
其中写明

352
00:31:47,389 --> 00:31:51,119
国家不同意把娃哈哈商标

353
00:31:51,275 --> 00:31:55,206
转让给与达能的合资公司

354
00:32:04,792 --> 00:32:07,631
原来商标权利的转让

355
00:32:07,947 --> 00:32:12,180
最终需要获得国家批准

356
00:32:15,818 --> 00:32:17,673
这里写明

357
00:32:17,892 --> 00:32:20,310
为把商标转让给合资公司

358
00:32:20,642 --> 00:32:24,130
我们两次申请商标转让

359
00:32:25,051 --> 00:32:28,057
而商标局根据规定

360
00:32:28,532 --> 00:32:31,507
不同意转让商标

361
00:32:35,356 --> 00:32:38,629
写着未同意转让

362
00:32:40,707 --> 00:32:43,004
商标局根据规定

363
00:32:43,223 --> 00:32:45,304
不同意转让

364
00:32:49,452 --> 00:32:51,872
为防止中国企业

365
00:32:52,116 --> 00:32:54,884
在与外资合资中丢失商标

366
00:32:55,150 --> 00:32:57,490
国家采取了措施

367
00:32:58,898 --> 00:33:01,229
被认为显示了当时

368
00:33:01,536 --> 00:33:04,251
国家内部决定的文件

369
00:33:06,935 --> 00:33:11,094
国家于1995年12月22日

370
00:33:11,369 --> 00:33:14,891
公布了企业商标管理规定

371
00:33:15,240 --> 00:33:17,480
该规定的目的

372
00:33:17,762 --> 00:33:21,143
是为防止企业商标权的流失

373
00:33:27,264 --> 00:33:29,612
宗董事长声称

374
00:33:29,886 --> 00:33:32,572
商标转让未获国家批准

375
00:33:32,917 --> 00:33:37,275
对此达能肯定是清楚的

376
00:33:39,026 --> 00:33:41,745
达能对此作出了反应

377
00:33:46,780 --> 00:33:50,030
达能辩护团召开记者会

378
00:33:50,252 --> 00:33:52,694
展开猛烈反击

379
00:33:57,749 --> 00:34:00,484
娃哈哈集团通过媒体

380
00:34:00,733 --> 00:34:04,189
把纠纷细节公诸于众

381
00:34:04,820 --> 00:34:08,178
但内容明显有失公正

382
00:34:08,432 --> 00:34:10,087
造成了误解

383
00:34:10,358 --> 00:34:13,255
达能特作如下声明

384
00:34:16,036 --> 00:34:19,244
向合资公司的商标转让

385
00:34:19,666 --> 00:34:22,172
的确至今尚未完成

386
00:34:22,378 --> 00:34:25,706
对此宗董事长曾表示

387
00:34:25,985 --> 00:34:30,257
国家商标局的审查仍在进行之中

388
00:34:31,043 --> 00:34:33,421
达能方面从未听说过

389
00:34:33,727 --> 00:34:38,009
有国家不同意转让商标之说

390
00:34:42,408 --> 00:34:45,359
达能方面完全没有过错

391
00:34:45,782 --> 00:34:49,221
也就是说外方没有任何错

392
00:34:49,517 --> 00:34:51,878
这个问题上有错的

393
00:34:52,386 --> 00:34:54,467
是娃哈哈方面

394
00:34:54,852 --> 00:34:56,114
就这些

395
00:34:57,280 --> 00:34:58,935
请等一下

396
00:34:59,154 --> 00:35:00,560
我想问一下

397
00:35:01,848 --> 00:35:03,976
对于达能方的发言

398
00:35:04,175 --> 00:35:07,772
中国记者纷纷提出质问

399
00:35:09,040 --> 00:35:12,156
向国家申请商标转让

400
00:35:12,349 --> 00:35:14,465
已经有十年了

401
00:35:14,662 --> 00:35:16,433
达能在此期间

402
00:35:16,677 --> 00:35:19,945
难道对申请结果不闻不问吗

403
00:35:20,237 --> 00:35:21,780
这不奇怪吗

404
00:35:29,163 --> 00:35:32,574
我们真的不知道事实真相

405
00:35:35,048 --> 00:35:36,945
像达能这样的公司

406
00:35:37,131 --> 00:35:40,073
在十年后的今天才发觉这事

407
00:35:40,253 --> 00:35:42,319
实在令人难以信服

408
00:35:42,516 --> 00:35:45,380
说是最近才开始调查此事

409
00:35:46,030 --> 00:35:48,462
应该是早就知道了的吧

410
00:35:50,399 --> 00:35:52,331
一直暧昧不明的

411
00:35:52,523 --> 00:35:54,797
娃哈哈商标的所属问题

412
00:35:54,967 --> 00:35:58,213
在这个商标价值连城的今天

413
00:35:58,429 --> 00:36:01,406
双方当然寸步不让

414
00:36:03,813 --> 00:36:06,536
宗庆后当时告诉我们

415
00:36:06,799 --> 00:36:08,921
国家商标局的申请有困难

416
00:36:09,146 --> 00:36:11,068
需要花一点时间

417
00:36:11,361 --> 00:36:13,153
不是说不能转让

418
00:36:13,349 --> 00:36:15,040
而是说要等

419
00:36:16,585 --> 00:36:18,800
这话里有被国家商标局

420
00:36:18,972 --> 00:36:20,703
驳回的意思吗

421
00:36:21,452 --> 00:36:24,165
谁都会认为不是驳回

422
00:36:24,375 --> 00:36:26,352
只是个手续问题

423
00:36:28,116 --> 00:36:31,311
可能根本就没有向商标局申请过

424
00:36:31,528 --> 00:36:33,937
所以我们要求提出申请

425
00:36:34,813 --> 00:36:37,225
可是商标局的通知

426
00:36:37,489 --> 00:36:41,536
已经清楚表明国家保护商标的意愿

427
00:36:41,720 --> 00:36:43,461
达能就算再次申请

428
00:36:43,645 --> 00:36:46,174
不是会被以同样理由驳回吗

429
00:36:46,352 --> 00:36:48,755
那样的话要怎么办呢

430
00:36:51,369 --> 00:36:53,758
只要我们正式申请的话

431
00:36:53,984 --> 00:36:57,030
国家商标局一定不会驳回

432
00:36:57,247 --> 00:36:59,303
我们相信这点

433
00:36:59,484 --> 00:37:04,071
谁说商标局肯定会驳回的

434
00:37:06,974 --> 00:37:11,415
这时主持人接到一个消息

435
00:37:13,367 --> 00:37:17,778
会场外发生了意料外的事情

436
00:37:36,506 --> 00:37:39,747
没想到是法院工作人员

437
00:37:39,957 --> 00:37:43,317
突然手持诉状出现在会场

438
00:37:44,800 --> 00:37:47,065
趁记者会召开的这天

439
00:37:47,781 --> 00:37:51,274
娃哈哈把合资公司的达能方首脑

440
00:37:51,455 --> 00:37:53,280
告上了法庭

441
00:37:54,334 --> 00:37:56,977
记者们闻风而至

442
00:38:17,197 --> 00:38:20,576
被娃哈哈控告的三名首脑

443
00:38:20,764 --> 00:38:24,135
在竞争对手的厂家也有兼职

444
00:38:25,327 --> 00:38:30,508
这被指称是有损娃哈哈利益的行为

445
00:38:33,884 --> 00:38:38,322
纠纷开始呈现诉讼大战的事态

446
00:38:58,480 --> 00:39:02,408
全国瞩目的娃哈哈商标之争

447
00:39:03,508 --> 00:39:05,005
在此情况下

448
00:39:05,182 --> 00:39:08,159
中国政府和企业开始加快了

449
00:39:08,412 --> 00:39:11,597
制定知识产权战略的步伐

450
00:39:12,419 --> 00:39:15,850
树立全球性的百年品牌

451
00:39:16,486 --> 00:39:19,856
中国企业的反击开始了

452
00:39:22,291 --> 00:39:24,359
最近中国企业

453
00:39:24,583 --> 00:39:28,029
接连起诉外国企业

454
00:39:34,016 --> 00:39:37,444
中国的著名手机开发厂家

455
00:39:52,715 --> 00:39:54,545
世界性的电器厂家

456
00:39:54,717 --> 00:39:56,133
韩国的三星

457
00:39:56,349 --> 00:40:00,134
与这个厂家展开了激烈讼争

458
00:40:16,411 --> 00:40:19,176
开始在各个领域崭露头角

459
00:40:19,420 --> 00:40:22,393
拥有独自技术的中国品牌

460
00:40:26,989 --> 00:40:29,266
这个厂家开发出了

461
00:40:29,484 --> 00:40:31,603
能节省成本两成以上的

462
00:40:31,834 --> 00:40:34,119
镍合金制造技术

463
00:40:34,738 --> 00:40:36,987
随着镍价格暴涨

464
00:40:37,226 --> 00:40:38,912
作为不锈钢材料

465
00:40:39,133 --> 00:40:41,408
订单蜂拥而至

466
00:40:48,113 --> 00:40:51,208
不仅在中国国内申请专利

467
00:40:51,455 --> 00:40:53,922
并正在日本、韩国等

468
00:40:54,155 --> 00:40:57,077
世界六国争取专利

469
00:41:02,482 --> 00:41:03,566
有数据表明

470
00:41:03,804 --> 00:41:06,568
中国在研究开发上的投资

471
00:41:06,856 --> 00:41:08,284
已经超过日本

472
00:41:08,570 --> 00:41:09,554
仅次于美国

473
00:41:09,888 --> 00:41:11,030
居世界第二位

474
00:41:33,783 --> 00:41:35,625
达能的记者会后

475
00:41:35,880 --> 00:41:39,737
娃哈哈的宗董事长再次进行反驳

476
00:41:42,158 --> 00:41:43,796
他们很狡猾

477
00:41:45,753 --> 00:41:48,855
国家商标局不同意的情况

478
00:41:49,070 --> 00:41:50,999
我们已多次告知了对方

479
00:41:51,282 --> 00:41:52,883
有董事会的记录

480
00:41:53,107 --> 00:41:56,495
当时已放弃了商标转让

481
00:41:56,977 --> 00:42:00,124
事实上99年的会计报表中

482
00:42:00,317 --> 00:42:04,058
国家不同意一事已由双方确认了

483
00:42:05,010 --> 00:42:06,886
因为商标无法转让

484
00:42:07,073 --> 00:42:09,394
所以提供了使用许可

485
00:42:12,162 --> 00:42:15,397
还特意盖了合资公司的图章

486
00:42:15,571 --> 00:42:18,162
相互确认了国家的决定

487
00:42:19,034 --> 00:42:22,072
把记录找来给记者看看

488
00:42:25,896 --> 00:42:27,707
宗董事长出示的

489
00:42:27,927 --> 00:42:29,734
会计报表的拷贝

490
00:42:30,739 --> 00:42:33,542
其中写明国家商标局

491
00:42:33,810 --> 00:42:37,159
不同意商标转让

492
00:42:37,489 --> 00:42:42,132
并盖有达能与娃哈哈合资的公司印章

493
00:42:48,042 --> 00:42:50,791
各执一词的双方主张

494
00:42:52,814 --> 00:42:55,862
成为焦点的国家决定

495
00:43:01,665 --> 00:43:02,948
八月末

496
00:43:03,158 --> 00:43:06,571
这次是达能采取了断然行动

497
00:43:09,170 --> 00:43:13,230
把不同意转让商标的国家商标局

498
00:43:13,708 --> 00:43:16,640
告上了北京法院

499
00:43:22,617 --> 00:43:24,051
其结果

500
00:43:24,274 --> 00:43:26,065
达能以书面方式

501
00:43:26,326 --> 00:43:29,241
公布了通过法庭

502
00:43:29,518 --> 00:43:32,527
得到确认的最新事实

503
00:43:34,069 --> 00:43:37,078
娃哈哈集团从未向商标局

504
00:43:37,325 --> 00:43:41,286
提出过商标转让的正式申请

505
00:43:42,845 --> 00:43:48,278
因此国家对此未作出过任何决定

506
00:43:51,098 --> 00:43:54,674
这与娃哈哈的主张针锋相对

507
00:43:55,320 --> 00:43:57,143
使得纠纷的结局

508
00:43:57,378 --> 00:43:59,820
变得更加扑朔迷离

509
00:44:04,097 --> 00:44:07,600
寻求打入中国跳板的外资

510
00:44:08,466 --> 00:44:11,688
渴望资金和技术的中国企业

511
00:44:13,196 --> 00:44:16,764
在各怀目的中开始的合资事业

512
00:44:17,061 --> 00:44:18,555
十年后

513
00:44:18,818 --> 00:44:21,307
矛盾暴露无遗

514
00:44:23,534 --> 00:44:25,965
中国市场的戏剧性成长

515
00:44:26,238 --> 00:44:29,355
带来品牌价值的暴涨

516
00:44:29,573 --> 00:44:31,770
成了破局的导火线

517
00:44:34,565 --> 00:44:37,315
娃哈哈商标绝对不会转让

518
00:44:38,279 --> 00:44:40,467
不会被夺走

519
00:44:42,983 --> 00:44:44,290
是不是

520
00:44:45,520 --> 00:44:47,938
不可能被夺走

521
00:44:48,324 --> 00:44:50,444
也没有理由被夺走

522
00:44:55,988 --> 00:44:58,976
坚决和他们斗争到底

523
00:44:59,597 --> 00:45:02,192
不让他们占一点便宜

524
00:45:05,748 --> 00:45:08,963
中国人是不好欺负的

525
00:45:09,217 --> 00:45:10,644
是不是

526
00:45:11,538 --> 00:45:13,555
中国人很大度

527
00:45:13,742 --> 00:45:14,974
但要被人欺负了

528
00:45:15,216 --> 00:45:16,923
是不会轻易服输的

529
00:45:23,024 --> 00:45:24,570
上月中旬

530
00:45:24,768 --> 00:45:26,968
全国的娃哈哈有关人士

531
00:45:27,184 --> 00:45:28,956
齐集杭州

532
00:45:37,887 --> 00:45:40,034
为强化娃哈哈的凝聚力

533
00:45:40,604 --> 00:45:44,916
招待了约五千名娃哈哈销售商

534
00:45:54,163 --> 00:45:57,244
会场是杭州最大的大体育馆

535
00:45:57,460 --> 00:45:58,933
交通住宿费用

536
00:45:59,160 --> 00:46:01,031
由娃哈哈全额负担

537
00:46:01,607 --> 00:46:03,925
业绩好的销售商

538
00:46:04,128 --> 00:46:06,874
获赠一千万円的高级外国车

539
00:46:07,078 --> 00:46:09,485
慷慨解囊 以壮声势

540
00:46:25,291 --> 00:46:27,016
宗先生试图以

541
00:46:27,278 --> 00:46:30,492
员工、销售商总动员的态势

542
00:46:30,861 --> 00:46:33,479
安然度过此次商标危机

543
00:46:41,196 --> 00:46:45,586
今年虽有法国达能从中作梗

544
00:46:45,877 --> 00:46:49,423
但在员工和诸位销售店同志们

545
00:46:49,678 --> 00:46:51,516
团结一致的努力下

546
00:46:51,900 --> 00:46:55,444
实现了可喜的业绩增长

547
00:46:56,652 --> 00:47:02,364
娃哈哈力争成为百年品牌

548
00:47:03,396 --> 00:47:05,926
要实现百年品牌

549
00:47:06,137 --> 00:47:09,960
大家就必须心怀共同志向

550
00:47:11,605 --> 00:47:13,648
没有大家的协助

551
00:47:13,981 --> 00:47:16,600
就没有娃哈哈品牌的发展

552
00:47:17,050 --> 00:47:19,242
让我们共同努力

553
00:47:19,546 --> 00:47:21,797
使我们的品牌牢不可破

554
00:47:30,221 --> 00:47:32,549
在商标纠纷高潮中召开的

555
00:47:32,789 --> 00:47:36,715
娃哈哈创业二十周年的庆祝典礼

556
00:47:45,236 --> 00:47:47,938
来自全国工厂的员工们

557
00:47:48,263 --> 00:47:51,184
高呼死守中国品牌

558
00:48:05,492 --> 00:48:09,013
从一辆三轮车起家二十年

559
00:48:10,452 --> 00:48:13,380
身处国际经济纷争漩涡中的

560
00:48:13,605 --> 00:48:15,071
一位经营者

561
00:48:15,719 --> 00:48:17,543
人们把中国的命运

562
00:48:17,798 --> 00:48:19,680
和他重合在一起